10 · App Platform
The shell + the grid + the primitives.
Foundation for the Media Analysis Tool, internal dashboards, client dashboards, MediaINSIGHTS. v0.1 ships the shell, 12-col grid, 8 core primitives.
Open the App Platform →
Buying media that sells.
Now made easier to prove.
Diray's repositioning thesis, told as an operating system. Brands need business movement: retail velocity, purchase intent, category share. The library codifies that thesis into language, visual standards, and decision patterns the team can ship under deadline.
LONGEVITY · 1986 → 2026
39
yrs
Nearly four decades turning video investment into sales movement. The repositioning is sharpening what's already true. Diray's edge is the operating model, not the channel mix.
Linear TV. CTV and streaming. YouTube and digital video. Retail media. One operating picture, refreshed daily.
TENURE
10+yrs
Average client tenure when the media plan keeps proving value after launch.
SCALE
$2B+
In media stewardship across TV, streaming, and digital video programs.
EFFICIENCY
40%
Improved buying efficiency while protecting reach, retail response, and lead quality.
OPERATING PRINCIPLE
Every asset names the business outcome, cites the method or number, and ends with the next decision.
That is the championship standard. If a piece fails any of the three, it goes back. The library exists so the team protects creative firepower for the work that needs it, and reuses the rest.
CONTENTS
A decision system for marketing execution.
Read the signal. Decide what changes. Sharpen the next cycle.
The Diray operating loop · the three verbs every page earns its way to10 · APP PLATFORM · FOR THE TECH TEAM
Beyond the marketing library: the app foundation.
Sections 01-09 codify how Diray reads, sounds, and looks. Section 10 is the structural foundation product engineers build on — shell, 12-col grid, KPI tiles, dense data tables, working dashboard example. Different DNA, same brand.
10.01 · Live demo
Dashboard · Media Analysis Tool
Every primitive composed end-to-end: topbar, rail, 4 KPI tiles, chart card, recommendation, data table, activity panel.
Open the dashboard ↗Tell us the business outcome you need to move. We will show you how Diray's media expertise, measurement discipline, and 39 years of publisher relationships get you there.
Primary close · use on the home and the conversion close