06.04 · Proof / Benchmarks

The receipts: longevity, scale, efficiency.

Four flagship benchmark stats anchor the Diray story: 39 years in performance media, 10+ year average client tenure, $2B+ in media stewardship, and 40% improved buying efficiency. Use sparingly. Source visibly. Refresh annually.

Flagship stats

LONGEVITY

39 yrs

Nearly four decades helping brands turn video investment into sales movement. Source: company tenure 1986 to 2025.

TENURE

10+ yrs

Average client tenure when the media plan keeps proving value after launch. Source: internal CRM, average across active accounts.

SCALE

$2B+

In media stewardship across TV, streaming, and digital video programs. Source: aggregated client-reported attribution.

EFFICIENCY

40%

Improved buying efficiency while protecting reach, retail response, and lead quality. Source: weighted by category mix, comparison set documented.

Citation rules

Every public stat carries a documented source. No source on file, no public citation.
"40% improved buying efficiency" requires the comparison set defined in fine print.
Refresh annually. Stats older than 18 months get retired or re-verified.