SECTION 03 · CAMPAIGN PATTERNS · DIRAY MARKETING SYSTEM
03
Campaign Patterns
Repeatable page sections for marketing and sales narratives. Every pattern carries an explicit job: diagnose, prove, offer, close.
CONTENTS · 7 ROUTES
Seven patterns that carry every campaign narrative.
The verbs the team uses in the room are the verbs the page commits to. Patterns lock the operating language across surfaces.
Patterns · the operating role