Velocity lift
+18%
↑ 2.4 pt · vs last week
Intent lift
+12pt
↑ 0.8 pt · vs control
Category share
+0.4pt
↑ vs competitive set
CPA
$22cpa
↓ $20 vs cycle 1Velocity by channel · last 10 weeks
Recommendation
LiveCTV is over-indexing. Scale by 1.4× next cycle. Hold linear flat, reallocate display to retail media — see Finding 02 in the readout draft.
Open readout draft →Active campaigns
| Campaign | Channel | Status | Spend | Velocity | CPA | Owner |
|---|---|---|---|---|---|---|
| Summer flagship · CTV upper-funnel | CTV | Live | $184k | +22% | $18 | Paige |
| National linear · weeks 24-30 | Linear TV | Live | $220k | +14% | $24 | Matt |
| YouTube reach extension | YouTube | Live | $72k | +9% | $31 | Paige |
| Retail · Walmart Connect | Retail Media | Live | $48k | +34% | $11 | Joe |
| Display retargeting · cohort 04 | Display | Underperforming | $26k | -4% | $58 | Matt |
| Audio test · podcast network | Audio | Paused | $14k | — | — | Joe |